There were workarounds to install these ESU updates on consumer machines, but these were not sanctioned by Microsoft. Consumers, home users, were not allowed to extend the support lifecycle of their devices though. Called ESU, Extended Support Updates, customers could subscribe to extend support of the operating system on specific devices for up to three years.
When Windows 7 reached the fate in 2020, Microsoft offered Enterprise and business customers extensions. Microsoft revealed earlier this year that Windows 10 won't be getting feature updates anymore. This means that Microsoft won't distribute security updates or any other update over Windows Updates anymore. Windows 10 is running out of support on October 2025.