Even tiny changes in the position of recurring design elements on successive slides can have a negative impact on a viewer’s perception of the presentation. The layout and design should be the same across all the slides logos and pictures should not jump from place to place between slides. When creating a PowerPoint presentation, the golden rule is to be consistent. The PowerPoint Slide Master is a particularly helpful feature that every user should be familiar with. Professionals who work with PowerPoint use a range of handy functions such as PowerPoint shortcuts, macros and the Slide Master in order to create impressive presentations. PowerPoint is the most popular application for creating presentations.